It seems people feel extremely uncomfortable with new words. When I started my blog on my first trip around the world, it was just to keep in touch with family and friends and let them know where I was going and what I was doing. However every single person I gave my blog link to would later refer to it as "blog thing." Is "thing" really necessary? I mean some of them were fairly internet savvy and had no doubt used a blog before, but had just not allowed the word to enter their daily vocabulary. They used the word as if they wanted nothing to do with it.
I remember the same types of responses with "e-mail," "web site," and "download."