More effective marketing plan? *POLL*

[neonerd]

What in your opinion is a more effective marketing strategy:

a) Passing out (tri-fold) brochures, putting brochures at some recreational facilities so people can freely take them.

b) hanging up flyers at recreational facilities, malls, and at the exits of supermarkets, with business cards hanging from the flyers (for people to take)

If you have other marketing strategies that you know are very effective, please post them.

EDIT: Doing PC Repair, so audience would be any computer illiterate/semi computer illiterate/ slightly computer literate person

 

[Mrvile]

Brochures look a lot more professional, especially if you hand them out yourself. I dunno though, my opinion, I don't know squat about marketing.

 

[Zim Hosein]

It would depend on your audience neonerd 🙂

 

[everman]

It depends on your target market and overall marketing strategy and product mix...

 

[neonerd]

Originally posted by: Zim Hosein
It would depend on your audience neonerd 🙂

edited the OP

 

[Mrvile]

I'd still vote for nice looking brochures.

 

[ToeStub]

Neither works very well.

 

[phillc]

I think this joke is an old Mitch Hedburg joke (RIP Mitch):

I hate it when people hand me flyers on the street. It's like they are saying, "Hey, you throw this away."

 

[Miramonti]

If anyone saw the latest Apprentice(?), that girl did some rockin' brochures.

 

[desteffy]

A friend of mine set up a business like that. He did flyers and LOTS of them. He actually pays friends $10/hr to canvas target subdivisions. He has so much work that he is booked solid a week in advance.

I think the key is having a good flyer, and getting it out to as many people as possible. Your target audience should also be those people but that have higher income. Charge per task instead of per hour.

 

[vegetation]

Just make sure the brochures are printed on high quality paper and print using offset press. If you pass out brochures made on your inkjet printer from cheap paper stock you may end up sabotaging your own business.