Mobile Phone Retail Pricing - Crazy?

trippy1976

Member
Jan 6, 2002
148
0
76
I was in the Verizon store this week looking at new Android phones. I was then (and have been for a while) amazed at the full retail price for these phones.

Verizon kindly only wanted to charge $200 for a $500 retail phone. This seems like a big $300 favor to me by them. But then I started to think... that seems hard to believe.

Does anyone have insight into what companies like Verizon REALLY pay for handsets like the HTC Incredible or Droid X?

It seems crazy, but maybe it's not. Figured I'd post here to see if anyone had an inside track.
 

Bateluer

Lifer
Jun 23, 2001
27,730
8
0
I was in the Verizon store this week looking at new Android phones. I was then (and have been for a while) amazed at the full retail price for these phones.

Verizon kindly only wanted to charge $200 for a $500 retail phone. This seems like a big $300 favor to me by them. But then I started to think... that seems hard to believe.

Does anyone have insight into what companies like Verizon REALLY pay for handsets like the HTC Incredible or Droid X?

It seems crazy, but maybe it's not. Figured I'd post here to see if anyone had an inside track.

They pay closer to retail pricing, with bulk/wholesale discounts. Then sell the phone to you for ~200 dollars, and you pay the difference in your service plan for the length of your contract.
 

Deeko

Lifer
Jun 16, 2000
30,213
12
81
Of course there's a markup on the full retail - they're in business to make a profit. That said, think about what is in that phone. Its a high powered, high resolution device, with a plethora of radios, a decent battery, and the whole package is fairly durable on top of it. Its a lot of technology in a small place. $500 really isn't that crazy.
 

Bateluer

Lifer
Jun 23, 2001
27,730
8
0
They cost about 200 to manufacture give or take about 25 %

For the base components, yes. Have to factor in R&D, marketing, testing costs, etc.

If we go by ifixit's numbers, most smartphones and tablets cost well under 200 USD. They placed the iPad1 around 125, I think.
 

Deeko

Lifer
Jun 16, 2000
30,213
12
81
For the base components, yes. Have to factor in R&D, marketing, testing costs, etc.

If we go by ifixit's numbers, most smartphones and tablets cost well under 200 USD. They placed the iPad1 around 125, I think.

Yep. Most people hear those numbers are have a stroke because they think they should only be paying $210 for their phone, but its just sensationalism. The manufacturers go through a ton of engineering building, testing, marketing, and supporting the phones, and one has to consider those costs as well.

Plus, Motorola/HTC then sells it to Verizon/AT&T/etc for a profit - and then the carrier obviously wants to make a profit as well. All of these things combine to a much higher price than just the price of the components.
 

Raduque

Lifer
Aug 22, 2004
13,140
138
106
IMO, phone prices are kept artificially high by the subsidization the carrier do. If it were like any other CE, cell phones would be cheaper, faster and smaller. Like computers, GPS and MP3 players.
 

Fire&Blood

Platinum Member
Jan 13, 2009
2,333
18
81
IMO, phone prices are kept artificially high by the subsidization the carrier do. If it were like any other CE, cell phones would be cheaper, faster and smaller. Like computers, GPS and MP3 players.

True, without the subsidy model phones would be slightly cheaper. But the accelerated tech aging represents a problem for cell phones, more so for smart phones, also time window for sales is much smaller for smart phones compared to other computers.

It's very common and convenient to build a computer or pick and choose components. As time passes by, partial upgrades can increase lifetime for laptops and desktops, for example adding more RAM or a video card, no such options with cellphones.

I would say smart phones age about twice as fast as laptops/desktops. 5 year old desktops can run newest OS versions and applications, smart phones maybe 2 or 3.

Considering how wide spread the subsidy model is in the US, it represents a necessary evil at this point.

Drunk off the subsidy model, US smart phone consumers would be hesitant to outright purchase phones at ~$400, pretty much annually if they wanted to keep up with the latest.

Pre-paid services are looked down upon in the US while post paid represents majority of US cellular. I believe it's the other way around in rest of the world though I haven't been to Europe or elsewhere since my Nokia 8110 days.

Bottom line, US cellular subscribers exchange their "freedom" for discounted phones, while carriers gain contract locked subscribers and competition is watered down to terms which carriers prefer. Effectively,carriers avoid the brutal competing they would face if majority of customers were free to come and go without long term commitments.

US carriers enjoyed the GSM/CDMA status quo, and avoided from promoting universal handsets that could operate on all carriers. The excuse for not having interoperable 3G handsets across all major US networks has always been the radio chip but that's just an excuse to keep things the same. Number porting was a small victory for the consumers but it's been nullified by the rules carriers set. Contract termination fees, along with coverage uncertainty and plan discounts are effective deterrents to prevent consumers from seeking freedom.

While on the surface it looks ok, the subsidy model is rotten. Phone exclusivity deals and phone discounts mask the real issue.

It is only my estimate but I believe that in a pre paid market, with all phones able to fully function on each and every US network, true competing would force carriers to drop a price for unlimited plans as low as $20 a month. Considering how much more customers pay on contracts, phones don't seem as expensive as they do now, do they?

Sorry for the off topic ranting.
 

Pliablemoose

Lifer
Oct 11, 1999
25,195
0
56
For the base components, yes. Have to factor in R&D, marketing, testing costs, etc.

If we go by ifixit's numbers, most smartphones and tablets cost well under 200 USD. They placed the iPad1 around 125, I think.

Exactly, the only real benchmarks are the component prices, only the corporations know the exact figures...
 

Anteaus

Platinum Member
Oct 28, 2010
2,448
4
81
Bottom line, US cellular subscribers exchange their "freedom" for discounted phones, while carriers gain contract locked subscribers and competition is watered down to terms which carriers prefer. Effectively,carriers avoid the brutal competing they would face if majority of customers were free to come and go without long term commitments.

This. A highly plastic customer base would be the bane of carriers. They like to lock you down because it keeps defections at a minimum. Since phone manufacturers rely on carriers to move product, it's in their best interest to keep retail prices high to assist in renewing contracts, which moves more product, etc. Also, contracts provide revenue stability over time, which benefits everyone, from stockholders to users. It's a love/hate thing.
 

Bman123

Diamond Member
Nov 16, 2008
3,221
1
81
Ive never complained about the pricing of a cell phone, just wait a while and there will be a price drop. Stuff is expensive when it comes out, all the R&D time it takes just to get a working phone is alot