- Jul 21, 2012
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Since Big Bird debuted on television in 1969, the 8-foot tall canary has helped sell toys, stuffed animals, comic books, halloween costumes, t-shirts and USB drives.
In short, Big Bird is a job creator. Hear him squawk!
Sesame Workshop, the nonprofit that produces the show "Sesame Street," made $46.9 million in revenue from licensing Big Bird, Elmo, the Cookie Monster and other characters in 2011, according to financial statements. This money helped pay the salaries of 1,320 employees.
The former Massachusetts governor cited job creation as his reason for wanting to cut programs like the Public Broadcasting Service (PBS), which airs "Sesame Street" in the United States. Slashing certain programs would help pay for tax breaks and stimulate hiring, he said
Though Sesame Workshop is a separate organization from PBS with its own revenue streams, it depends on the channel to distribute its programming for free to all families, including those who can't afford cable or satellites, said Sherrie Westin, Sesame Workshop's executive vice president, in an interview.
"[PBS] is especially important in a time when 33 percent of students arrive at kindergarten without basic skills," said Westin. "We've been a partner of PBS for 43 years and highly value their ability to connect Big Bird and friends with America's preschoolers."
Big Bird looks so sad :/
Also, LOL What episode was this teaching kids about homeless people?