Microsoft COO sees Microsoft marketshare at 14% not 90% going to focus on mobile now

[Roland00Address]

Microsoft COO Kevin Turner says that Microsoft now sees its marketshare differently than they did before. At the Windows Partner Conference Kevin Turner talked about how at Microsoft they now see their marketshare as 14% since they are in 14% of all computing devices, even though they control 90% of the PC market. Because of that they are going to take mobile and the cloud more seriously and have more of a challenger mindset trying to gain marketshare by pursuing a different style and strategy.

http://www.geekwire.com/2014/microsoft-exec-admits-new-reality-market-share-longer-90-14/

http://www.itpro.co.uk/strategy/22699/microsoft-confesses-to-14-global-device-market-share

 

[Roland00Address]

What is the saying? I think it is the first step to recovery is admitting you have a problem.

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Microsoft’s 12 steps (this is tongue and cheek, and meant not to be serious.)
1. We admitted we are now powerless over the change electronic world—that our business model has become unsustainable.
2. Came to believe in a power greater than ourselves, the Cloud, could restore us to sanity.
3. Made a decision to turn our ceo, our direction, and our business groupings over to the Cloud and how we understood the profit making should be.
4. Made a moral inventory of ourselves focusing on bing searching and convincing others to have Microsoft help you with the building, deploying and managing of your software services.
5. Admitted to ourselves, enterprise and our consumers the exact nature of our past wrong doings.
6. Were entirely ready to have the Cloud remove all the perceived defects of character.
7. Humbly asked the Consumer to forget all our past and continued shortcomings.
8. Made a list of all developers we had harmed, and became willing to bribe them all.
9. Made direct amends to consumers wherever possible, except when to do so would bring back that damn start menu
10. Continued to take personal inventory, and when we were wrong, promptly admitted it (except the damned start menu).
11. Sought through reflection to improve our marketing statements on the importance of the Cloud as we understood Him, praying for golden opportunities and the foresight to actually carry them out.
12. Having had a massive profit as the result of these steps, we tried to continue and build on this success, hoping for growth on wall- street and an upward trajectory.