2-8-2004 Microsoft developing new 'light' version of Win XP to save Emerging Markets
Microsoft offered Windows XP Home and Office standard edition to those buying budget PCs under the project for 1,500 baht, which had been an unprecedented departure for the company that does its best to adhere to a global pricing model for its products.
Leading industry analyst Gartner predicted that Thailand's ICT PC project could have global ramifications, and it forecast that Microsoft was likely to change its global pricing policy and that this would lead to at least a 50 percent reduction in the price of Windows and Office suites in emerging markets.
Microsoft offered Windows XP Home and Office standard edition to those buying budget PCs under the project for 1,500 baht, which had been an unprecedented departure for the company that does its best to adhere to a global pricing model for its products.
Leading industry analyst Gartner predicted that Thailand's ICT PC project could have global ramifications, and it forecast that Microsoft was likely to change its global pricing policy and that this would lead to at least a 50 percent reduction in the price of Windows and Office suites in emerging markets.
