- Apr 20, 2003
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The opposing camps in the high-definition DVD wars were in the midst of a fresh round of fire Thursday, when Microsoft (Nasdaq: MSFT) announced a US$20 price drop and free bundled movies on its Xbox 360 HD DVD Player.
Starting Aug. 1, the price of the Xbox 360 add-on will fall from $199 to $179, the company announced at Comic-Con International. In addition, in an extension of Toshiba's "Perfect Offer" of five free HD DVD discs -- previously exclusive to Toshiba HD DVD Players -- consumers who purchase the Xbox 360 HD DVD player between Aug. 1 and Sept. 30 will be able to choose five free movies from a list of 15 through a mail-in offer, providing a $140 retail value at no extra charge.
"With the price reduction to $179, the Xbox 360 HD DVD Player continues to be the most affordable way to enjoy high definition," said Jeff Bell, corporate vice president of global marketing for the entertainment and devices division's interactive entertainment business at Microsoft.
"From the beginning, we set out to offer Xbox 360 owners an unrivaled high-definition experience, with a choice of optical discs on the HD DVD format and digital downloads through Xbox Live Marketplace -- both of which have a selection of the best content Hollywood has to offer," Bell said.
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