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mcdonalds guilty of retouching burger ads

I saw a show a while ago on how they dressed up burgers and stuff for ads. They cut the patty and spread it out to make it fill out the bun better, handpick the lettuce and buns, and did everything they could do make it look the very best possible.
 
The food in those advertisements aren't even food, just plastic. I'm pretty sure that's how they do it in magazine ads, not so sure about TV. But what do you expect, think they will show anything less than perfect?
 
"McDonald's later admitted that a proportion of the toppings had been moved to the edge of the bun for filming. "

haha can you imagine how theycame up with that defence
 
As someone else said, all the pictures you see of food in advertisement is(quite obviously, IMO) made to look much, much better than it is when you get it in the pathetic little paper wrapper.. lol

It's not plastic. It has to look real, but they really do literally place every item so it looks the best..

"Johnny, I think that taco needs another tomato.. Yeah.. right there.."
 
Wendy's hamburgers is also famous for showing a completely different thing from what appears in the commercial.
 
Originally posted by: Bignate603
I saw a show a while ago on how they dressed up burgers and stuff for ads. They cut the patty and spread it out to make it fill out the bun better, handpick the lettuce and buns, and did everything they could do make it look the very best possible.
Click to expand...
that shoulodn't be illegal
😉
 
Originally posted by: OulOat
The food in those advertisements aren't even food, just plastic. I'm pretty sure that's how they do it in magazine ads, not so sure about TV. But what do you expect, think they will show anything less than perfect?
Click to expand...

WTF? No, it's not plastic.
The food you see in a display window of an Asian restaurant, those are plastic.

There's a whole industry of food photographers. You'd be surprised at the dirty little tricks used to make food look a lot more appealing.
 
Eh thats advertisments. Look at In N Out burger. Their photos show nice, tall, non greasy sandwiches. I get a flattened greaseball wrapped in paper instead.
 
Originally posted by: brtspears2
Eh thats advertisments. Look at In N Out burger. Their photos show nice, tall, non greasy sandwiches. I get a flattened greaseball wrapped in paper instead.
Click to expand...

damn, but they're still so good!! they taste like tall, somewhat greasy burgers...
 
Originally posted by: brtspears2
Eh thats advertisments. Look at In N Out burger. Their photos show nice, tall, non greasy sandwiches. I get a flattened greaseball wrapped in paper instead.
Click to expand...

Still tastes pretty decent, not good as Fat Burger.
 
they could have said that that is what a perfect hamburger is supposed to look like and the little "tools" they have back in grille cant always make a perfect sandwhich everytime when they are in a hurry.



(Trust me it is harder than you think to make those freaking burgers and wrap them neatly while your manager yells at you for being to slow and about 5 other burgers are waiting to be wrapped also. It is harder than you think)

Yeah but does it matter if they are made to look better than the other ones?
 
I vaguely remember watching a show about this once. They use real food, but add to it. Glue in the milk for cereal commercials, for instance, to keep the cereal from getting soggy.
 
Originally posted by: Hatari Chic
I vaguely remember watching a show about this once. They use real food, but add to it. Glue in the milk for cereal commercials, for instance, to keep the cereal from getting soggy.
Click to expand...

Yea, I saw one of those shows. They do that, they dip the cheese in hot water, pin the lettuce to the bread, and all sorts of stuff like that. Like, remember the old jello commercials? Apparently, they used 4 times the amount of jello that's supposed to be used so they could get it to bounce like it did...
 
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