I think it's just sticker shock for anyone that's been driving for awhile. I'm not that old but I can remember when a stripper Civic was around 11K msrp. 20K used to buy you a loaded car.
I agree.
In 2004, $26k bought you a 200HP, 6-speed Acura TSX with perforated leather, heated seats, CD changer, dual zone climate, moonroof, xenon HID headlights, etc.
In 2014, $26k only buys you a Mazda3 with pretty much the same features, but with less power, and less space inside. And of course no Acura badge.
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