The GeForce FX is very fast - particularly when memory bandwidth isn't an issue. Remember that the GeForce FX's 128-bit memory bus runs at 500MHz, but has a maximum bandwidth of just 16GB/sec. Meanwhile, the Radeon 9700's 256-bit memory interface accomodates 19.8GB/sec, even though it runs at just 325MHz....
The pic of the card shows a very unique looking radiator cooling apparatus that will block PCI1.
Benchmarks ran on an Alienware prototype system
P4 3.06GHz
512MB PC1066
(2) Seagate Baracuda V's - Serial ATA Raid 0
[*]Q3 1600x1200 2xAA
GF FX - 209 fps
9700 Pro - 147 fps
[*]UT 2K3 Asbestos 1600x1200 2xAA
GF FX - 140 fps
9700 Pro - 119 fps
[*]3DMark Game 4
GF FX - 41 fps
9700 Pro - 45 fps