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Marissa Mayer wants Yahoo to be default search engine on Safari

Blackjack200

Lifer
May 28, 2007
15,995
1,688
126
I read about this in a couple of places. I guess they're now the default search engine on Firefox.

Some of the Apple fans at Mac rumors are skeptical, but I was thinking about it, and I wonder if Apple wouldn't take the opportunity to get into the search game?

Maybe some kind of deal where apple pays something like $5 billion, gets a 20% stake in Yahoo, rebrands Yahoo's search engine as Apple (or Spotlight) search, and sends a huge team of engineers and programmers to Yahoo to improve the search engine and integrate it into OS X and iOS.

I don't think they'll ever have better search than google, but Apple Maps is good enough that I'll use it if it's more convenient (i.e. navigate to a contact in my phone or from an address link in Safari.) I think Apple could get the search good enough that people won't bother changing the default search engine.

Otherwise, it's just very hard for me to imagine it happening...
 

postmortemIA

Diamond Member
Jul 11, 2006
7,721
40
91
I would think Apple would go for it only for a single reason: getting back at Google as their main competitor.
Reasons to not do so: they have toned down their hatred towards Google/Android in a last few months. Apple would be careful to not become ads platform ... can't play the premium software and hardware card then.