The toner transfer method is very well recognised as a cheap and quick method of prototyping PCBs which don't need very precise manufacturing techniques. Traditionally, this is usually done using acetate, which after printing is moistened with white spirit which weakens the bond between the acetate and the toner allowing it to transfer to the board. This method looks like quite a good refinement of this method.
I've not tried it myself - I've always had friends make my PCBs using laser-printed acetate, a UV light box and photosensitive etch resist. One friend even managed to make me a couple of double-sided boards, which impressed me greatly.
It does have problems, in that you sometimes get toner spread, causing excessively thick wires, and narrow gaps, and occasionally toner sometimes fails to transfer causing breaks in the tracks. The paper method is likely to be troublesome for double-sided boards, because of difficulty ensuring registration of the layers.