Major advertising group in Dallas losing accounts due to founder's racist remarks about Motel 6

[ElFenix]

A number of consumer companies are cutting ties with advertising agency Richards Group after a report that its founder made a racist remark about a proposed Motel 6 ad campaign.

According to Ad Age, Stan Richards, 87, said the suggested ad for the motel was “too Black” and wouldn’t resonate with the chain’s “significant White supremacist constituents.” It took place during an internal meeting at the agency last week, the motel chain said.

Glenn Dady, principal and creative director of Richards Group, said in an emailed statement the agency’s “brand has been tarnished.” Dady was named as Stan Richards’s successor late last year.

“We understand and regret the pain and concerns of all those who were deeply troubled by the words our founder spoke. He can’t take them back,” he said. “We can only ask for forgiveness and promise to learn and be better.”

Bloomberg - Are you a robot?

maybe i've been mishearing their slogan and it's actually "we'll leave the whites on for you"

 

[IronWing]

I've been sleeping in beds slept in by white supremacists? Well, let me tell you something about white supremacists: they smell funky.

 

[Spacehead]

“significant White supremacist constituents.”

WTF, do the bedsheets have holes in them?

 

[BudAshes]

I've been sleeping in beds slept in by white supremacists? Well, let me tell you something about white supremacists: they smell funky.

Occasional I get stuck at a motel 6 because they don't have restrictions on dog size, and I can tell you I'd rather sleep in a bed my 150 lbs great dane slept in than many of the guests there.

 

[IronWing]

To Motel 6's credit, when they got rid of the carpeting, their motels smell a whole lot less bad.

 

[Captante]

I treat every hotel (even nice ones) like I'm camping especially during the first 12 hours.

Between "funky" former guest-residue and potential bedbugs it's tough to get comfortable.

Have stayed in a couple Motel 6's and while they are not great I would rate them above say Econo-Lodge for example.

 

[Red Squirrel]

People like to blow everything out of proportion these days. Whatever it is they said may not have been nice, but move on.

 

[MrSquished]

People like to blow everything out of proportion these days. Whatever it is they said may not have been nice, but move on.

Uhhh yeah sometimes for sure. Oversensitive people are out in force. But not in this case. Person with a big say in the matter says to cater to white supremacist customers? Yeah dude. Get some standards.

 

[Grey_Beard]

To Motel 6's credit, when they got rid of the carpeting, their motels smell a whole lot less bad.

The rooms at Motel 6 had carpet? Now they don’t? I had no idea.

 

[IronWing]

The rooms at Motel 6 had carpet? Now they don’t? I had no idea.

When you literally don’t know which town you’re going to be in for the night and it’s already 7pm, Motel 6 looks pretty good. It’s a huge step up from America’s Best Value Inn, for example.

 

[MrSquished]

As a realtor if I got caught saying this I'd lose my license. And rightfully so.

 

[ultimatebob]

Uhhh yeah sometimes for sure. Oversensitive people are out in force. But not in this case. Person with a big say in the matter says to cater to white supremacist customers? Yeah dude. Get some standards.

The dude is 87 years old, and probably just had a "senior moment" while being recorded. Probably having a flashback from the "good 'ol days" when casual racism was still accepted.

Seriously, though, I'd probably step down from any leadership positions if I was him. Don't even show up for meetings anymore. Let your kids take over!