MAD to stop printing new material

Nov 8, 2012
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MAD is so old I completely forgot it still existed and thought this thread was about mothers against drunk driving.
 

Sonikku

Lifer
Jun 23, 2005
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I used to enjoy spending time in the grocery store folding together the trick image pages while mother got groceries.
 

GodisanAtheist

Diamond Member
Nov 16, 2006
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9,707
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Loved reading mad magazine and watching mad TV back in the day.

Oh well, there is always ATPN if I'm even in need of a good laugh...
 

pmv

Lifer
May 30, 2008
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I didn't know it still existed. Cracked (which I remember being a blatant Mad knockoff, bought exclusively by people who got to the shop after Mad had sold out) is now just a website, right? I quite like their podcast.
 

akugami

Diamond Member
Feb 14, 2005
6,210
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Used to love reading MAD, but haven't read it in a couple decades. Sad to see it go as their brand of humor definitely brightened things up when I was a kid.
 

Perknose

Forum Director & Omnipotent Overlord
Forum Director
Oct 9, 1999
46,870
10,660
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When I was 10 I asked for a Mad sub for either birthday or Christmas. After a year, I'd had enough. Then, at 12, I was missing it again, and asked for a sub again. I think I did this a third time when I was 14. The humor was great but could be a tad repetitive and predictable. But the best of it was sublime.

What I most remember:

Tonto and the Lone Ranger:

MadMagazine-WhatYouMeanWe.jpg


A couple of times they included cardboard/vinyl mini 45s.


This was in the pre-Beatles 1960s. Mad magazine was all but unique. There just wasn't a lot of irreverent, subversive humor you could get your hands on in Opie Land suburbia.
 

Muse

Lifer
Jul 11, 2001
40,874
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Used to love reading MAD, but haven't read it in a couple decades. Sad to see it go as their brand of humor definitely brightened things up when I was a kid.
Definitely. I got into it in the 1950's!!! I was a young teenager. An older friend, I guess, got me into it. I subscribed and it would come in plain brown packaging, I guess they didn't want their subscribers to be embarrassed to have others see what they were reading!

Back then it was "25 cents cheap." Yup.

Around 20 years ago I used to go to computer shows (wish they still had those!!!) and bought a set of 7 CD's, Totally Mad, "Every Issue of Mad Magazine on CD-ROM!" (almost!)."Over 500 Issues! Every Spy Vs. Spy! Interactive MAD Fold-Ins! Animated MAD cartoons!"

Too bad they're going under. We can use their zany saucy irreverence. I guess too many people have gotten just too serious.

I should check out Totally Mad some more. Just a wealth of humor, probably a lot of it still funny as hell. Haven't kept up with what they've been doing in recent years.
 

Muse

Lifer
Jul 11, 2001
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Ah, just pulled out my dusty discs of Totally Mad and am viewing Disc 1, The Earliest Years: 1952-1960. I'm reading a feature called Flesh Gordon, a send up of Flash Gordon. It's hilarious, and considering it's from way back, quite saucy.

The 7 CD set was produced by Broderbund. Amazingly computer friendly, they did a great job on this, and they infused Mad's trademark humor. They incorporate a hand tool to move frames on the screen just perfectly and + and - tools to zoom in or out. I think it's apt to be better than having the actual comic! And, of course, it doesn't degrade... Mad was printed on pretty cheap stock, IIRC.

There's probably a way to access it without putting a CD in your optical drive, but I haven't found it. Maybe with some software that mounts a directory.

Besides Totally Mad I have a coffee table book called Completely Mad, A History of the Comic Book and Magazine by Maria Reidelbach, copyright 1991. She was a fan since age 5.
 
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Muse

Lifer
Jul 11, 2001
40,874
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After the magazine’s issue 9 is released in August (MAD has ran consecutively since the ‘50s, but reset its numbering in June 2018 to coincide with a change in editorial leadership brought about by relocation from its long time Manhattan home to DC’s then-new offices in Burbank, California), MAD will be pulled from its traditional home on newsstands across the U.S. and be exclusively sold through subscription and in the direct market—a.k.a. speciality and comic book stores, like the vast majority of DC’s comics output is already. The comics’ industry’s widescale retreat from the accessible market of the newsstand over the last few decades is a well-worn one at this point; there are only a few holdouts among the more mainstream comics publishers that still sell comics there, and both DC and Marvel have both made attempts in recent years to tap back into that market after decades of almost exclusively catering to the direct market.

https://io9.gizmodo.com/mad-magazine-is-basically-dead-1836104170
 

kranky

Elite Member
Oct 9, 1999
21,019
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My friend's CD set of all MAD magazines (up through a few years ago) is one of her most treasured possessions. She's had a lot of medical issues in the last few years and those take her mind off her situation for a little while.

I think in time, MAD will be recognized for the brilliant satirical mag it was. Never got a lot of respect but it takes a lot of talent to satirize things well.

National Lampoon in its day was also brilliant but in a different way (less art, more R-rated, less satire). It's too bad the entire print media industry is suffering...

...with the exception of one genre - had to pick up my neighbor's order at the big craft store in town today. I was astounded at the size of their magazine area. Without exaggeration, there were at least 100 different magazines for sale, and all were craft/sewing related.