Originally posted by: RagingBITCH
I use a Mac - had a Powerbook G4 and have an iMac. I drive a Honda. Does that surprise you? I bet someone working for Apple drives a Porsche, another guy drives a Ferarri, another one drives a Mercedes. I guess that doesn't surprise you either. Oh and I bet a child molestor at one time has used a Mac too. I guess that's not a surprise either.
A guy who drives a VW decides to put a Mac into his car and you assume they instantly go hand in hand. :roll:
You obviously don't understand demographics. You don't need a 100%/0% relationship to show coorelation. If 25% of brand X users also use brand Y, compared to only 9% of Brand X users who use brand Z, then you've shown a coorelation.
That's the reason that Cadillac Sevilles and Buicks Park Avenues are mainly marketed to older people, while Neon SRT4's and Cobalts are mainly marketed to the younger crowd. Sure, you'll get some old people who drive Cobalts and you'll find some young people who drive Cadillacs, but the rate of occurrance will not nearly be as high as old people>Cadillacs and young people>Cobalts.
It's about finding your target audience and marketing your product to their tastes. Everything isn't evenly distributed, you'll find that as a whole, groups follow predictable patterns.