no offense, because i think its a nice system too, but they are charging a MASSIVE premium for that system.
There are some reasons for that:
1) Nobody else is making anything like that (tiny but more powerful than Atom) so they can charge whatever they want.
2) Volumes are probably low right now so their cost is higher than usual (actual notebooks are probably much higher volume).
3) Cost of notebook components such as the CPU are usually higher than desktop components.
Still, you guys are right in that you can build something similar for less. I count around $450 w/o the remote control for something similar (Core i3, H55 ITX, tiny chassis, slim BD drive). Knock off an easy $100 or more if you don't need BD.
Athenatech A1001BB or
APEX MW-107V $70 (different fascia but same tiny chassis/PSU, one of the smallest that still has ODD)
ECS H55H-I $80 (or choose more expensive Gigabyte/Intel/Zotac/etc.)
Pentium G6950 $90 (or choose more expensive Core i3/etc.)
Samsung slim DVDRW $30 (or choose $150 BD)
That puts it at around $270 plus shipping and/or tax. Add $100 for a boot SSD and $80 for 4GB RAM for a $450 mini system that's ready for an OS.