Lookout! NOW reviews the Super Bowl Ads

Queasy

Moderator<br>Console Gaming
Aug 24, 2001
31,796
2
0
Shockingly enough, they don't like the Budweiser commercials.
rolleye.gif
Check the link to see the comments from various NOW members...some are hilarious.

Link

Men were again the big winners in the Super Bowl ad extravaganza?many more men than women were employed to act in the commercials, and much of the content of the ads was directed at the male viewer.

The humor was clearly aimed at young men, with women being the butt of many jokes. A number of ads featured exclusively male casts, while others had only one or two female characters. The large majority of movies advertised were violent, male-oriented action flicks. The ads did not feature or appeal to a wide age range, starring mostly young, thin and able- bodied actors.

No female sports stars appeared in any of the ads, compared with at least six male athletes. And male celebrity spokespeople outnumbered females as well, though by a smaller margin. Exploitative promos for ABC programs came under fire from viewers, as did several of the "message" ads, which our feminist monitors felt were manipulative and misleading.

On the positive side, monitors noted that a significant number of people of color appeared in the commercials this year, and that racial diversity was prominent in several ads.

Almost every monitor expressed disgust with the Anheuser-Busch ads, noting how much better overall the Super Bowl commercials would have been without them.
 

mpitts

Lifer
Jun 9, 2000
14,732
1
81
*SCOFF*

#4: FedEx ? "Cast Away" spoof

"Good to see a woman be on top of things, showing the man that he should have been smart enough to open the package."

#72: Reebok ? Linebacker Terry Tate roughs up the office

"Bad use of diversity. Stereotype of African American being used for his muscles in a position where he should be using his brains."

"Funny but excessively violent."


Whatever..
rolleye.gif
 

Anubis

No Lifer
Aug 31, 2001
78,712
427
126
tbqhwy.com
the terry tate one was the funniest thing ive seen on TV in years. i loved it.

the bud 3-som one was great also
 

Queasy

Moderator<br>Console Gaming
Aug 24, 2001
31,796
2
0
I liked the opening paragraph.

Men were again the big winners in the Super Bowl ad extravaganza?many more men than women were employed to act in the commercials, and much of the content of the ads was directed at the male viewer.

Uh huh...and could that be because men watch the Super Bowl vastly more than women? Just like most of the ads on Lifetime are targeted towards women because men don't watch that much?
 

techfuzz

Diamond Member
Feb 11, 2001
3,107
0
76
Don't all these women have something better to do than watch TV and make useless comments about male oriented Super Bowl ads? They could be out helping to cure cancer or ending world hunger, but no they're watching ads and critiquing them for the "better good" of humanity.

techfuzz
 

notfred

Lifer
Feb 12, 2001
38,241
4
0
Originally posted by: techfuzz
Don't all these women have something better to do than watch TV and make useless comments about male oriented Super Bowl ads? They could be out helping to cure cancer or ending world hunger, but no they're watching ads and critiquing them for the "better good" of humanity.

techfuzz

You think the people that do this kind of stuff are smart enough to even TRY to cure cancer?
 

NFS4

No Lifer
Oct 9, 1999
72,636
47
91
These biatches can SUCK IT. Suck it long and suck it hard!

I say we all band together and bash the commercials they play during their "precious" soap operas!!

On a side note, have you ever noticed how INSANELY upset women get when a news flash or a sports event interrupts their daily overdose of soaps? It's like menstruation x 4 :D
 

Queasy

Moderator<br>Console Gaming
Aug 24, 2001
31,796
2
0
What's funny is that I think some of the commercials show the men to pretty much be idiots...which would fall under NOW's stereotypical definition of a man.
 

308nato

Platinum Member
Feb 10, 2002
2,674
0
0
NOW's membership is shrinking like geriatric male chauvinist's johnson.



Yay.
 

jahawkin

Golden Member
Aug 24, 2000
1,355
0
0
Originally posted by: yamahaXS
well, most of the ads were fairly misogynistic. BUT being a man, found them funny nonetheless.

Agreed.
Queasy, where did you get this link. Just strolling around the NOW website??
 

Queasy

Moderator<br>Console Gaming
Aug 24, 2001
31,796
2
0
Originally posted by: jahawkin
Originally posted by: yamahaXS
well, most of the ads were fairly misogynistic. BUT being a man, found them funny nonetheless.

Agreed.
Queasy, where did you get this link. Just strolling around the NOW website??

From today's Best of the Web on OpinionJournal.com.
 

0roo0roo

No Lifer
Sep 21, 2002
64,795
84
91
another case of feminists trying to crush the male spirit. trying to shame us for being true to ourselves. :)

brothers we shall unite against this oppression!!
 

rockyct

Diamond Member
Jun 23, 2001
6,656
32
91
I can't believe they are kidding themselves so much with that site. I'm also wondering why they didn't describe the respect of Terry Tate toward his female co-workers, namely Janice, while disciplining the lazy men and giving them what they deserve. :)
 

CPA

Elite Member
Nov 19, 2001
30,322
4
0
Originally posted by: techfuzz
Don't all these women have something better to do than watch TV and make useless comments about male oriented Super Bowl ads? They could be out helping to cure cancer or ending world hunger, but no they're watching ads and critiquing them for the "better good" of humanity.

techfuzz


Sorry, they're too worried about getting a woman member at an all-male PRIVATE golf club.
 

CPA

Elite Member
Nov 19, 2001
30,322
4
0
Originally posted by: rockyct
I can't believe they are kidding themselves so much with that site. I'm also wondering why they didn't describe the respect of Terry Tate toward his female co-workers, namely Janice, while disciplining the lazy men and giving them what they deserve. :)


Man I gotta see this Terry Tate commercial, I missed it during the game :( (Damn boy ruining my brand new HK AV320)
 

mpitts

Lifer
Jun 9, 2000
14,732
1
81
Originally posted by: rockyct
I can't believe they are kidding themselves so much with that site. I'm also wondering why they didn't describe the respect of Terry Tate toward his female co-workers, namely Janice, while disciplining the lazy men and giving them what they deserve. :)

Good point. I would think it was a fair and balanced commercial. The women were diciplined for slacking the same way the men were.
 

tw1164

Diamond Member
Dec 8, 1999
3,995
0
76
#66: Anheuser-Busch ? Guy in clown suit drinks beer

"Gay bashing ... no need to make a homosexual joke in order to sell a product."

homosexual joke?
 

mpitts

Lifer
Jun 9, 2000
14,732
1
81
Originally posted by: tw1164
#66: Anheuser-Busch ? Guy in clown suit drinks beer

"Gay bashing ... no need to make a homosexual joke in order to sell a product."

homosexual joke?

I thought the same thing. WTF? So gay people pour beer into their butts?

Apparently anything that has to do with your butthole has to be gay.
 

BigJelly

Golden Member
Mar 7, 2002
1,717
0
0
Originally posted by: Queasy
I liked the opening paragraph.

Men were again the big winners in the Super Bowl ad extravaganza?many more men than women were employed to act in the commercials, and much of the content of the ads was directed at the male viewer.

Uh huh...and could that be because men watch the Super Bowl vastly more than women? Just like most of the ads on Lifetime are targeted towards women because men don't watch that much?

Queasy know too much, we must kill...i mean quite him. :D
 

BigJelly

Golden Member
Mar 7, 2002
1,717
0
0
Originally posted by: techfuzz
Don't all these women have something better to do than watch TV and make useless comments about male oriented Super Bowl ads? They could be out helping to cure cancer or ending world hunger, but no they're watching ads and critiquing them for the "better good" of humanity.

techfuzz

Like make dinner and take care of the kids.

Yes meant to be sexist AS A JOKE.