What are you talking about?
Talking about what you said:
When one wins it's often not close. For instance the AMD card is 31 FPS faster than the 970 G1 and 10fps faster than the 980 G1 in BF4 @ 1600x1200. @ 1900x1200 its 25fps faster than the 970 G1 and 7fps faster than the 980 G1.
BF4 benches 970 vs 290x: http://www.techpowerup.com/reviews/ASUS/GTX_970_STRIX_OC/9.html