Dye quality and bonding, and compatibility. Another factor is the burner itself. Will it be able to make good burns? And as someone else mentioned, storage is also a crucial aspect in keeping disks for long periods of times. Cool dark place, with no moisture. A case that won't warp the actual disk.
Check out this forum, they're fanatics about making great burns:
http://club.cdfreaks.com/forumdisplay.php?f=33
Read in depth about your particular burner too (ie about firmware, how to fine tune, etc).
Also, depending on your burner, you can actually change there booktype of dvd+r disks to make them register as dvd-rom disks in dvd players giving you almost 100% compatiblity. And DL disks aren't worth it really, but if you go that route, get only the verbatims.