I'm not into the cruiser/chopper/customized scene but that's what most of these shows are about. They're usually "what you make of it".. Personally I like to stay at a place where I can eat/drink while watching people go by on the main boulevard or whatever.
Basically, it's probably going to be the same as all of the other fake bikeweek things.. Lots of great people watching (idiots doing stupid stuff for 15 seconds until hassled by cops or hurt). There's probably a main street that everyone 'cruises' on. The cheap hotels/motels will be overloaded.