The media is mostly liberal not conservative and McCain was a progressive and just the same as obama
I think it use to be that the media that reported the 'news' was unbiased then moved to the left and then with all the mergers and what not that media moved Right...
But, I think the greater point is who listens to what... IOW, the Right leaning folks listen to their preacher and so too do the Left leaning folks. IF you'd include Hollywood types, our little princes and princesses, you'd probably be right that there are more liberals there than conservatives but who listens to them but the liberals and they are scoffed at by Rush, et. al.
What gets folks elected are the population of no more than 10 States (currently).... and they are so evenly populated that money speaks louder than the news.... The independents within those States are either swayed by the facts or the bazillions poured in to introduce them to the new facts...
It is really nothing more than that... Alabama will probably always vote for a Wallace regardless if all the media was liberal... Same with the other Conservative States... and California cherishes its royalty but there are quite a few anti monarchists here....
Swing the State win the election... the biggest factor today is money buying time to tell us during the Stanley Cup Finals what the truth is...
To some small extent are the voter friendly acts our friendly Right leaning folks wish to enact.
But, the media.... used to be but not any longer, me thinks.