Lexus says its growth won't hurt brand's cachet

[NFS4]

http://autoweek.com/cat_content.mv?port_code=autoweek&cat_code=carnews&loc_code=index&content_code=00064486

 

[GasX]

High volume and exclusivity are not compatible for a long term relationship.

 

[Descartes]

Was anyone ever really of the opinion that a Lexus was exclusive?

 

[MikeyIs4Dcats]

if you have to discuss your "cachet" you have probably lost it...

 

[GasX]

Originally posted by: Descartes
Was anyone ever really of the opinion that a Lexus was exclusive?

If you spend $50,000 on a car, you'll likely want to think your car is special. When you see a car just like yours at every corner, your next car isn't going to be another Lexus...

 

[NFS4]

Originally posted by: Mwilding
High volume and exclusivity are not compatible for a long term relationship.

What about BMW?

 

[FrustratedUser]

Originally posted by: Descartes
Was anyone ever really of the opinion that a Lexus was exclusive?

It is a Toyota afterall. A damn nice Toyota.

 

[Eli]

Originally posted by: Mwilding

Originally posted by: Descartes
Was anyone ever really of the opinion that a Lexus was exclusive?

If you spend $50,000 on a car, you'll likely want to think your car is special. When you see a car just like yours at every corner, your next car isn't going to be another Lexus...

I understand what you're saying, but for some reason, I don't think it will be an issue...

If they can get so many people to buy Lexus' that they're on every corner, good for them. 😀 You could say the same thing about BMW or Mercedes.

 

[ElFenix]

Originally posted by: NFS4

Originally posted by: Mwilding
High volume and exclusivity are not compatible for a long term relationship.

What about BMW?

isn't bmw lower volume than lexus?

 

[PowerMac4Ever]

Originally posted by: ElFenix

Originally posted by: NFS4

Originally posted by: Mwilding
High volume and exclusivity are not compatible for a long term relationship.

What about BMW?

isn't bmw lower volume than lexus?

yes, but I bet there are more 3-series BMWs than Lexus ES330's on the road though..

 

[NFS4]

Originally posted by: ElFenix

Originally posted by: NFS4

Originally posted by: Mwilding
High volume and exclusivity are not compatible for a long term relationship.

What about BMW?

isn't bmw lower volume than lexus?

Barely. We're talking something 250,000 vs 235,000. Well maybe not that exact number, but they are within 5-10% of each other in sales.

 

[Chadder007]

Originally posted by: Mwilding

Originally posted by: Descartes
Was anyone ever really of the opinion that a Lexus was exclusive?

If you spend $50,000 on a car, you'll likely want to think your car is special. When you see a car just like yours at every corner, your next car isn't going to be another Lexus...

Or a Corvette.

 

[CPA]

All I know is that almost everyone and their grandma have a Lexus on the west side of Houston. I'm about the only shmuck who doesn't own one out here.