Go 1st principles.
Why is this happening? Falling sales are due to end customers getting squeezed financially, not due to lack of demand for new stuff. Every prediction claiming 2nd half rebound is delusional, so I guess we'll have to wait a few quarters before the dummies writing all those articles get their light bulbs finally switched on.
Some here with adequate incomes seem to have a lot of difficultly imagining an alternate existence. Raising prices to compensate for falling sales due to economic stress is, frankly, incomprehensible to me, and if the end buyer has no share in the pricefalls than what has changed to increase sales. If Nvidia, AMD, Intel, etc do not cut prices then sales do not rebound. If sales do not rebound, then why should TSMC cut prices? The only way sales rise is if prices fall for the end consumer as the world economic situation is not improving soon. Raising prices further decreases sales. A poor decision if taken.