Originally posted by: Apex
I normally buy everything online, but it's really down to what you're most comfortable with. Long term, that's going to matter more than the few hundred dollars difference.
Those two displays are pretty different too, with different strengths and weaknesses.
The Panasonic has much MUCH better contrast, and with it, a far lower black level, and much greater shadow detail. This makes a huge difference in realism for dark movies (ie. LOTR). It's also nice if most of your critical viewing is in a light controlled environment. It also has more accurate colors, especially with respect to the reds. Another benefit is the smoother color gradients (2048 shades through digital input(s), 1536 through analog). In terms of brightness, the panny is brighter than the Aquos in a window, dimmer in full screen. So, if you watch movies where the entire screen is bright at the same time, the sharp will be marginally brighter. BTW, the 7UY panny is 10% brighter than the older models, including the current 25U/P model. The Onyx 30U/P will use the 7UY's panel. You also have much less motion smearing (sharp is a 12ms panel, plasma is roughly equivalent to 5-6ms or so), and dithering.
The Sharp, as mentioned before, will be brighter in full screen. The brightness fall-off for LCD's is steeper than plasmas though, especially this generation of Panasonics. So, as your hours of usage increases, the Aquos will become dimmer than the Panasonic, hour for hour. The Aquos has much higher resolution than the Panny. Resolution will make a difference, but not as much as your typical computer user would lead you to think. With a 32" screen, I'd guess that at about 6' or further away, the resolution differences will start getting very hard to see. One advantage of the Aquos is less macroblocking, though part of it may be due to the Sharp's inferior black levels. The LCD will also be more resistant to burn in, though this generation of plasma is also very resistant.
BTW, what's your viewing distance? The 42" Panny is very very close in price to the 37".
I just got rid of my Panny 42PWD6UY (which replaced a 37PWD5UY), am giving my 42PWD7UY to my parents, and replacing it with a 50PHD7UY. Great plasmas. One day, I may switch over to LCD, but for my viewing preferences, the advantages simply aren't there yet.