Lay’s Takes The Work Out Of Dessert With New Chocolate-Covered Potato Chips

[Pardus]

http://consumerist.com/2013/11/04/l...sert-with-new-chocolate-covered-potato-chips/

Sometimes you really need something salty and something sweet come dessert time. But it’s just so much work to combine those two mouth experiences. For those lazy snackers among us, Lay’s is rolling out chocolate-covered potato chips this week.

The offering is a limited-time deal, meaning if you want to get yours hands on Lay’s Wavy Potato Chips Dipped in Milk Chocolate, you won’t have an eternity to get your hands on some.

Each five-ounce bag goes for $3.49 and will be sold only at Target stores through the holidays. If the response from the snacking masses is positive, Frito-Lay might decide to keep these around forever.

“When you try something drastically different, you have to walk before you can run,” Ram Krishnan, vice president of marketing at Frito-Lay tells USA Today. “We wanted to test our way through this before we go big.”

To be sure, there are other rivals out there with chocolate-dipped chips, but this is a rare foray into the salty and sweet world for Lay’s. That means the stakes are high: Whether or not Lay’s decides to do more of these combos in the future all depends on whether or not these chips do well

If this offering is popular, “it gives us latitude to offer other flavor combinations that we’ve never done.”

It’s a new salty, sweet frontier, folks. Can you taste it?

 

[Imported]

I've had the Trader Joe's ones and they're awesome. Will have to try these..

 

[GagHalfrunt]

It will probably sell very well. Mixing salt + chocolate is a proven winner, chocolate covered pretzels have been around for ages.

 

[Schfifty Five]

Dang, 5oz for $3.49? Pretty expensive.

 

[ch33zw1z]

Classic sweet and salt. Surprised it took them this long, lol. We used to eat chocolate and chips when we were kids.

 

[dave_the_nerd]

Depends entirely on the quality of the chocolate used. If they go with the crappy, paraffin-heavy stuff that is frequently used in cheap chocolate foods, well... yeah, no thanks.

 

[DesiPower]

Its not a desert, it's something you buy from a gas station, eat it and then regret eating it..

 

[KeithTalent]

Depends entirely on the quality of the chocolate used. If they go with the crappy, paraffin-heavy stuff that is frequently used in cheap chocolate foods, well... yeah, no thanks.

Totally this. I've had good ones from specialty shops, but I fear these mass-produced ones could be kind of gross.

KT

 

[JM Aggie08]

I've had some gourmet (Lol) chocolate covered potato chips.

Sweet mother of God...the bag was gone within 3 hours, maybe less.

 

[KB]

They put chocolate covered potato chips in Ben and Jerry's Late Night Snack ice cream. I thought it was going to be gross, but it is delicious.

 

[Pheran]

Depends entirely on the quality of the chocolate used. If they go with the crappy, paraffin-heavy stuff that is frequently used in cheap chocolate foods, well... yeah, no thanks.

Exactly what I was thinking.

 

[smackababy]

Depends entirely on the quality of the chocolate used. If they go with the crappy, paraffin-heavy stuff that is frequently used in cheap chocolate foods, well... yeah, no thanks.

I don't think any quality of chocolate is going to make up for the lack of quality in their chips.

I am not a huge fan of sweets or chips, so my opinion on these probably doesn't count. However, I would eat literally pounds of chocolate covered bacon if you put it in front of me. Come to think of it, it might just be the bacon, because I'd eat pounds of that.