- Sep 20, 2006
- 8,982
- 50
- 86
couldn't help but laugh when i read this...designers always trying to make a buck or two off us women, but then again, we are the true consumers of the world. save the $62 (per panty!!!) and just do squats or butt exercises, that way you'll look great in anything (jeans, shorts, cocktail dresses, naked, etc) 24/7. shouldn't take but 5-10 minutes of your day, honestly!
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PIC & article: http://www.charlotte.com/122/story/63418.html:
Thanks to a fashion magazine, a Charlotte lingerie boutique has been a haven for women seeking a little more "junk in their trunk."
Since mid-February, I.C. London, with stores in Dilworth and Ballantyne, has been the exclusive purveyor of the new low-rise Magic Pulp panties by Huit, a French lingerie maker.
The $62 panty is padded in the posterior to provide curves that you may not have been born with, says store owner Shelly Domenech.
She's shipped hundreds of orders to destinations such as Japan, Hawaii, Canada, California and Florida.
The calls started on Feb. 13 after the panties appeared in the corner of Page 238 of InStyle magazine's March issue. The mag's Figure Flattery section recommended it for women "who'd like a non-surgical boost in the derriere ... for a shapelier rear view" and then listed I.C. London's number and Web site.
The number of calls and orders quickly escalated. Staff members routinely come to work and find more than a dozen calls on the answering machine, and the phone rings all day long.
Domenech hired an extra person to handle the increased workload.
The Charlotte boutique was chosen to launch the product because Domenech had placed the most orders for it, says Tracy Chew, an account executive with Huit.
"When the product first came out in the U.S., people were hesitant to order, but not Shelly," Chew said.
Domenech suspected that it would be a hit since it wasn't a matronly styled girdle with booty-enhancing pads or restricting shapewear.
The "Magic Pulp" panty may be appealing because of the more modern "boy short" cut. It's simply a panty with foam pads that add a slight curve and make clothes fit better.
"They're the best thing since peanut butter and jelly sandwiches," says repeat customer, Ritzi McLendon, 52, of Gadsden, Ala. She bought two pairs for herself. Her daughter tried them on, and McLendon called I.C. London again to order more.
"I'm in good shape, but I've never had a nice derriere," says McLendon. "And this isn't for any man. I just wanted to look better in my clothes.
The "Magic Pulp" short is available in nude and black, and it comes in sizes XS (fits 0-4), S (6-8) and medium (10-12).
Domenech has a waiting list of women size 14 and above who want the panties.
"I've let the company know that there's a demand for larger sizes," she said, "but they don't seem to understand why someone who wears a larger size wants to add curves."
Other boutiques and select department stores across the country will be receiving shipments of the panties soon, but I.C. London will remain the sole purveyor in Charlotte.
McLendon, the Magic Pulp fan in Alabama, has a suggestion for the company's next product: swimsuits with padded bottoms.
PIC of model wearing undies: http://www.iclondon.com/details.aspx?ID=JA-K12
--
PIC & article: http://www.charlotte.com/122/story/63418.html:
Thanks to a fashion magazine, a Charlotte lingerie boutique has been a haven for women seeking a little more "junk in their trunk."
Since mid-February, I.C. London, with stores in Dilworth and Ballantyne, has been the exclusive purveyor of the new low-rise Magic Pulp panties by Huit, a French lingerie maker.
The $62 panty is padded in the posterior to provide curves that you may not have been born with, says store owner Shelly Domenech.
She's shipped hundreds of orders to destinations such as Japan, Hawaii, Canada, California and Florida.
The calls started on Feb. 13 after the panties appeared in the corner of Page 238 of InStyle magazine's March issue. The mag's Figure Flattery section recommended it for women "who'd like a non-surgical boost in the derriere ... for a shapelier rear view" and then listed I.C. London's number and Web site.
The number of calls and orders quickly escalated. Staff members routinely come to work and find more than a dozen calls on the answering machine, and the phone rings all day long.
Domenech hired an extra person to handle the increased workload.
The Charlotte boutique was chosen to launch the product because Domenech had placed the most orders for it, says Tracy Chew, an account executive with Huit.
"When the product first came out in the U.S., people were hesitant to order, but not Shelly," Chew said.
Domenech suspected that it would be a hit since it wasn't a matronly styled girdle with booty-enhancing pads or restricting shapewear.
The "Magic Pulp" panty may be appealing because of the more modern "boy short" cut. It's simply a panty with foam pads that add a slight curve and make clothes fit better.
"They're the best thing since peanut butter and jelly sandwiches," says repeat customer, Ritzi McLendon, 52, of Gadsden, Ala. She bought two pairs for herself. Her daughter tried them on, and McLendon called I.C. London again to order more.
"I'm in good shape, but I've never had a nice derriere," says McLendon. "And this isn't for any man. I just wanted to look better in my clothes.
The "Magic Pulp" short is available in nude and black, and it comes in sizes XS (fits 0-4), S (6-8) and medium (10-12).
Domenech has a waiting list of women size 14 and above who want the panties.
"I've let the company know that there's a demand for larger sizes," she said, "but they don't seem to understand why someone who wears a larger size wants to add curves."
Other boutiques and select department stores across the country will be receiving shipments of the panties soon, but I.C. London will remain the sole purveyor in Charlotte.
McLendon, the Magic Pulp fan in Alabama, has a suggestion for the company's next product: swimsuits with padded bottoms.
PIC of model wearing undies: http://www.iclondon.com/details.aspx?ID=JA-K12
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