- Jun 12, 2001
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Kroger will close more stores over hazard pay laws for workers
Kroger will close two stores in Seattle over the city's $4-an-hour hazard pay requirement for grocery workers, an escalation of the grocery chain's push against newly-passed hazard pay laws growing on the West Coast.
www.cnn.com
Kroger is closing QFC's in Seattle due to the city's $4/hr hazard pay requirement for large grocery stores in the city, citing "razor-thin margins in a very competitive landscape." That statement by Kroger, and not that this a poor PR decision, is what I would like to focus on here. Kroger is trying to convince the public that this wage increase would somehow impact Kroger disproportionately when, in fact, it would affect their competitors the same. Which means that Krogers could easily increase prices in those stores to cover the additional labor costs, secure in the knowledge that their competitors must do the same.
So what is Kroger gaining here besides making a statement against its own employees? Nothing. And in exchange, they are giving up valuable market share to their competitors. Because just as it was unlikely that Seattle residents would have driven to Bellevue to avoid a hazard pay surcharge on their groceries, they're also not driving to Bellevue just to shop at a Kroger's. They're just going to shop at Whole Foods or Albertsons. Permanently.
Now I'm not saying that this is the beginning of the end for Kroger. It's probably not. But what this does represent is the fallacy of zero sum economics that has dominated corporate America for decades and which is getting destroyed by the new generation of risk-taking customer-centric corporations, such as Amazon, Tesla, etc, which are steadily rising to dominance, and will continue to do so, with increasingly new players following that model rising in entrenched industries.
Anyway, the moral of the story here is that you shouldn't be so focused on the bottom line that you stop serving your customers, because your competition isn't likely to be that foolish.
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