You would be way wrong. My wife and I get seperate catalogs, sometimes I get 30% off and she will get 15% off, or some other combination.
And as for their sales: How can you say a $7 printed Tshirt or $12 workout shorts, before coupon is a ripoff. I used a 30% coupon of a Tassimo machine that was priced the same as every other store, so where is the ripoff? The have one of those personal soda making machines at $79 this week (everyone else has it at $99), then 30% off with the coupon. You can even use the coupon on Levi Jeans, which are priced similarly to all other stores.
The only thing I'm not a fan of is their shoe prices, but even then with 30% off it's usually much better than anyone else. Oh, and their sock/boxer brief pricing is nothing to write home about.