Or alternatively,Nvidia has GTX760 and GTX770 stock still left and need to run down the inventories first,unless they want to crash the price of their older cards.
It's probably a combination of any of these:
1) 760/770 inventory needs to be cleared out.
2) Demand for 970/980 is very high right now and NV is barely able to meet supply. If you have a working GM204 chip, you'd rather sell it in a $330 970 or $550 980 than as a laser cut 960. If NV were to launch GM204 960, it would need to have a huge inventory of failed GM204 chips (see point #4), or it would have to manually laser cut properly working 970s.
http://www.sweclockers.com/nyhet/19...arelaggs-till-2015-brist-pa-grafikprocessorer
3) 960 could be a lot closer in performance to 970 than 970 is to the 980 and that would cannibalize the sales of 970.
4) NV would rather use the "failed" GM204 cores in 970M and 980M laptops. Right now the 970 and 980 cards are doing really well and NV would rather gain market share in the laptop space where maintaining market share is both more important given that notebook dGPU sector is growing faster than desktop and it is
FAR more profitable to sell 970M and 980M than it would be to sell a desktop 960.
If true, all of these more or less validate that 960/960Ti is basically a cut down underclocked GM204, not GM206. All in all very smart play by NV because whatever they will lose in volumes, they should make up for in huge profit margins on 970/980/970M/980M. Once AMD brings out more competition, 960 at $199-249 would be a killer card and NV could easily drop 970 to $299 in Q1 2015. AMD will have nowhere to hide. I predict 780Ti level of performance in either a price dropped 970 with rebates or AMD alternative at
$250 by end of Summer 2015.
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