AMD preps price cuts as Two Tribes Go To War They need to drop the 7870 most of all imo. Nvidia only has 1 28nm SKU that sells to a small segment of buyers. 7970 hits the same segment. A 7950 at $400 is inevitably going to come against a $350-$400 gtx670. 7870 is already dropping as low as $329 Drop that card to $259-$279 and it would be a no brainer, especially with a lack of a nvidia counterpart.