Can someone explain to me the logic behind Kia commercials. Aside from the fact that their car's blatantly rip off the exterior look of certain luxury brands, they try to directly compare themselves to those brands. They basically go as far as to say someone should directly compare a Kia to a Lexus, BMW, Mercedes etc. and pick the Kia because it is less than half the cost.
I am curious if anyone out there actually goes to a Kia dealership thinking the are buying a luxury brand or if the advertisers are coming off as silly to everyone else as they are to me.
I am curious if anyone out there actually goes to a Kia dealership thinking the are buying a luxury brand or if the advertisers are coming off as silly to everyone else as they are to me.
