Presidential candidate John Kerry, who was recently chastised by Raul Yzaguirre, president of the National Council of La Raza, was in California this week attempting to define himself to Latino voters by attending a Cinco de Mayo event.
Yzaguirre wrote Kerry, ??relegating all of your minority staff to the important but limited role of outreach only reinforces perceptions that your campaign views Hispanics as a voting constituency to be mobilized, but not as experts to be consulted in shaping policy.?
??Not a single one of your senior staff is Latino. Quite frankly, we find this deeply troubling,? Mr. Yzaguirre wrote, adding that that raises ?questions about the seriousness of your commitment to diversity.?" (Washington Times, May 5, 2004)
Kerry jumped at the opportunity to sit down with Jorge Ramos on Univision?s evening newscast for a one-on-one interview conducted in English.
??For Kerry to have chosen the Univision Network as a medium to reach U.S. voters is extremely significant since it demonstrates that politicians and presidential candidates need to speak to Spanish-language media to attract the Hispanic vote,? said Jorge Ramos.? (Hispanic Business.com, May 4, 2004)
So how did Kerry calm the concerns of La Raza and convey his understanding of the significance of the Latino vote during the course of the interview? By ending with a little Spanish he told Ramos he?d been practicing: ?Quiero una cerveza, por favor? ? ?I want a beer, please.?
linkage
I guess Kerry can miss his message in more than one language
