...for the third time. Damn, I love the hip humor in this book. If this is the first time you have ever heard about it you have to check it out. It's only $15 at Amazon. Anyone who have read the book got any recommendations on books similar to this?
BTW, my favorite marketing case study: marketing shampoo...
"Pick a random chemical in your product and heavily promote its presence. When your customers see 'NOW WITH BENZOETHYLHYDRATES!' they will assume that this is a good thing."
BTW, my favorite marketing case study: marketing shampoo...
"Pick a random chemical in your product and heavily promote its presence. When your customers see 'NOW WITH BENZOETHYLHYDRATES!' they will assume that this is a good thing."
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