JPRHigh-end add-in boards shipments increased in 2015, while all else declined

[csbin]

http://www.jonpeddie.com/press-rele...nts-increased-in-2015-while-all-else-declined

The total number of AIBs sold in 2015 was 50 million compared to 44 million in 2014. Of these, about 5.9 million are enthusiast level AIBs (add-in boards / discreet graphics cards) shipped in 2015 compared to 2.9 million in 2014. That rise in enthusiast AIB shipments, while the PC and overall AIB market was declining, was due to the great new games that were brought out in 2015. And, even though neither AMD or Nvidia introduced any killer new AIBs in 2015, sales went up. This is paramount proof that the enthusiasts and their followers want, and will pay for great games and hardware if it is compelling.

The high-end gamer AIBs were the bright spot in the PC market in 2015, and especially in Q4’15.

Overall add-in board market decreased in Q4'15, AMD gained market share, while Nvidia lost share. Quarter-to-quarter AIBs shipments decreased -4.9% and -7.9% year-to-year.

Our estimated PC graphics add-in-board (AIB) shipments and suppliers’ market share for Q4'15 is shown in the following table.

 

[Phynaz]

Idiots need a new copywriter. First sentence doesn't match the graph nor the rest of the press release.

 

[frozentundra123456]

Yea total for 2014 must be 54 million, not 44 million.

 

[Hitman928]

Tbh, I don't know what you guys are talking about, it looks right to me. I might just be really tired but I'm not seeing what's wrong.

 

[frozentundra123456]

It is a confusing chart, but look at the orange line for total AIB sales. The line is higher in 2014 than 2015, but the text says the sales were lower.

 

[Hitman928]

Gotcha, like you said, should be 54 million last year. I was fixing the typo in my own head when reading it, lol.

 

[Hitman928]

Anyone know what they consider am enthusiast card?

 

[AtenRa]

Anyone know what they consider am enthusiast card?

If the numbers are correct, most likely $300+

 

[metalliax]

Anyone know what they consider am enthusiast card?

I believe the enthusiast market is 390 / 970 and above... essentially the $300+ watermark

 

[ShintaiDK]

So the share segment is pretty much still 20/80.

I had expected a bigger drop in volume previously. But gamers got happy. Both in spending and volume.

 

[Kenmitch]

So the share segment is pretty much still 20/80.

I had expected a bigger drop in volume previously. But gamers got happy. Both in spending and volume.

Not according to the latest steam survey.

 

[ShintaiDK]

Not according to the latest steam survey.

Explain. Or are you comparing installed base with shipped? In that case AMDs installed base is decline relatively fast due to this delta in shipped.

Nvidia sits on 67.66% and AMD on 32.34%. Its changing around 4% towards Nvidia per year with its current rate. This includes APUs for AMD as well.

 

[Kenmitch]

Explain. Or are you comparing installed base with shipped? In that case AMDs installed base is decline relatively fast due to this delta in shipped.

Nvidia sits on 67.66% and AMD on 32.34%. Its changing around 4% towards Nvidia per year with its current rate. This includes APUs for AMD as well.

On phone so won't go digging for quotes. The other day you stated something like the steam survey is the go to for true market share.

 

[ShintaiDK]

On phone so won't go digging for quotes. The other day you stated something like the steam survey is the go to for true market share.

I think you mix up installed base and current shipping. Just as PCs isn't shipping with XP today either.

 

[airfathaaaaa]

why do they say that percentage points is %?

 

[JDG1980]

Nvidia sits on 67.66% and AMD on 32.34%. Its changing around 4% towards Nvidia per year with its current rate.

But there's no reason to think this change will continue at its current rate once Polaris is released. AMD is losing sales because of its aging lineup, which has been waiting for a node shrink.

 

[ShintaiDK]

But there's no reason to think this change will continue at its current rate once Polaris is released. AMD is losing sales because of its aging lineup, which has been waiting for a node shrink.

We have to see that change first.

We all know how the proclamation of the next savior products normally works out.

And from the looks of it, 400 series contains older 28nm models too. OLand for example gets its 5th rebrand.