I share a similar perspective with ivwshane.
The overall product, revisions, and innovations have taken a nosedive.
Their technology is always 1-2 generations behind Android as far as phone. The same can be said for all their other shit attempts at products - Apple Watch, their tablet, etc...
They have amassed a cult of follower though - which is what they hinge on and will continue to milk for as long as possible of course. But long term, they are a dying breed. Their last innovation was the iPhone - which is now almost 15 years old. It's still where the bulk of their revenue is. FIFTEEN years later. Adapt or die. Were at a point where everyone no longer gets a new phone every 1-2 years, hence why they stopped listing their iPhone numbers in earnings.
Eh, I think you’re missing the point. I would agree that the degree of product innovation has changed at Apple. But Apple still makes excellent products that are not only desirable and market makers/market leaders, but also extremely profitable.
The iPhone is by far the market leader in the developed world, and only lags Android in developing markets because they were slower to introduce new phones in those markets and didn’t benefit from a large entrenched user base. They’re also the #1 camera brand.
The Apple Watch owns the category—I wouldn’t be surprised if they own at least 90% of the profits in the smart wearables category. Same goes for the iPad in the tablet/detachable laptop category.
Yes, it’s been a while since their last big “one more thing”, but I’d say the M1 is a pretty big innovation by itself, nevermind the products it enables (fanless 20 hour battery life ultraportables with fast cores.)
Edit: Good read on why the M1 is so much faster than the competition:
https://www.engadget.com/apple-m1-upscaled-133046858.html
And while innovation has slowed, at least they’re not burning cash on failed products/moonshots like Google. Jury is still out on Apple TV Plus and they’re still working out the kinks on HomePod, but it’s probably a good thing they killed off their car for now.
If I were to offer any criticism, I’d say they’re too reliant on walled garden App Store revenues and I’m not sure the EU or even FTC/DoJ will let that continue indefinitely. Also, iCloud and Siri are definite laggards compared with their peers.