I used to work at a ritzy restaurant/coffee bar. One of the professors would always have us special order 3 lbs. of Jamacian Blue Mountain coffee. He said that it was simply the best coffee he ever had and wouldn't ever drink any other kind. Looking at Gevalia's website, JBM is about four times more expensive than most of their other coffees. One pound of it is $24.95. Now I am not a huge coffee drinker but have always wanted to try this stuff out. Has anyone had it before that could tell me if it's worth it or just hype?