Ivy Bridge will launch on March 23, but will be available on April 29?

Hulk

Diamond Member
Oct 9, 1999
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Strange there are no dual core w/HT parts at launch?
This launch might allow vendors to sell Ivy systems but not the sale of the bare CPU's?
 

Idontcare

Elite Member
Oct 10, 1999
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Ivy Bridge will launch on March 23, but will be available on April 29?

I find this to be rather odd. That is a 5 week gap. That is huge in economic terms, more than 1/3 of a business quarter.

Why would Intel shoot its own Sandy Bridge sales in the foot, for 5 whole weeks no less, by releasing detailed performance analyses of its yet-to-be-available processor into the wild only to assuredly result in suppressing and depressing Sandy Bridge sales in the intervening 5 weeks?

Paper launches are a marketing ploy done out of desperation to attempt to stall purchasing decisions that would have benefited your competitor. That isn't the case here.

So why would Intel voluntarily do this? I'm at a loss.

I could see the argument being made that this is being done to boost shareholder confidence, but that boost would surely be temporary, very temporary, as the effects of stifled sales for the quarter are then factored into projected earnings and margins.
 

Ken g6

Programming Moderator, Elite Member
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Dec 11, 1999
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Perhaps there was some confusion: Perhaps the new chipsets will launch this week, but the new processors will launch next month?
 

sm625

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May 6, 2011
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I find this to be rather odd. That is a 5 week gap. That is huge in economic terms, more than 1/3 of a business quarter.

Why would Intel shoot its own Sandy Bridge sales in the foot, for 5 whole weeks no less, by releasing detailed performance analyses of its yet-to-be-available processor into the wild only to assuredly result in suppressing and depressing Sandy Bridge sales in the intervening 5 weeks?

Paper launches are a marketing ploy done out of desperation to attempt to stall purchasing decisions that would have benefited your competitor. That isn't the case here.

So why would Intel voluntarily do this? I'm at a loss.

They want an abridged 2Q so that Q3 will show strong Q/Q growth. They already know that Q4 will be better than Q3 so they dont need to game that number.
 

pelov

Diamond Member
Dec 6, 2011
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That's a good point but aren't they releasing the chips on a top>down approach? The lack of i3 dual cores w/ HT at launch has been known for a while now, so they're slowly spreading the release over a lengthier period of time to account for two quarters. This might also have to do with having enough stock.

5 weeks is a long time for a gap between paper and hard launch though.
 

greenhawk

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Feb 23, 2011
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I find this to be rather odd. That is a 5 week gap. That is huge in economic terms, more than 1/3 of a business quarter.

options given current state of intel and Ivy as read recently.

a) Motherboard manufactures are ready to go and are not going to be happy with intel delaying. so intel does a paper launch to make them happy. Not a issue as the boards can be used with SB cpus. Possibly leading to some last minute rush of people getting SB chips.

b) actual performance of these new cpus, vs SB, is going to be very "blar" so the end customers are not going to care that Ivy has been delayed.

c) intel is ready to go, but has had a larger order from a large company (apple?) that limits its available numbers for everyone else, so holds off. If this case, having a paper launch allows that company (apple) to start selling their own systems with Ivy installed (and advertising it as such). Though with apple in the picture, I would not be surprised if part of the deal was "Here is a extra few million to not sell your cpus to other suppliers for a few weeks". errr, I mean "Here is a few million to ensure we get all the usable cpus for our order first".


Probably some other options, but we can only guess.
 

hendermd

Member
Aug 11, 2007
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Well so much for that. I checked the OP link and see this:

[Update @ March 21, 2012 : It looks like we made a small mistake. The Ivy Bridge announcement date is actually tomorrow, March 22, 2012, not March 23, 2012. That is when the embargo ends and the media is allowed to talk about the Ivy Bridge processors. The actual launch date is April 29, 2012 with availability on the same day. That means you will be able to buy Ivy Bridge processors or Ivy Bridge notebooks on April 29, 2012.]
 

Rvenger

Elite Member <br> Super Moderator <br> Video Cards
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I gotta get this credit card paid off before I start spending again. :\

April 29th should be a good date and this will be my last upgrade for a year.
 

podspi

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Jan 11, 2011
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Well so much for that. I checked the OP link and see this:

[Update @ March 21, 2012 : It looks like we made a small mistake. The Ivy Bridge announcement date is actually tomorrow, March 22, 2012, not March 23, 2012. That is when the embargo ends and the media is allowed to talk about the Ivy Bridge processors. The actual launch date is April 29, 2012 with availability on the same day. That means you will be able to buy Ivy Bridge processors or Ivy Bridge notebooks on April 29, 2012.]

So... I guess the embargo isn't lifting today? It would have been an exciting week...
 

lehtv

Elite Member
Dec 8, 2010
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Time to retire? Feels like I just got started with my i7 920, even though it's been over 2 years now. But it's showing no signs of aging so what the heck, I'll wait for Haswell :p
 

Edrick

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Feb 18, 2010
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Time to retire? Feels like I just got started with my i7 920, even though it's been over 2 years now. But it's showing no signs of aging so what the heck, I'll wait for Haswell :p

+1

Not sure why everyone is getting excited about IB and talking about upgrading from 950s and even SBs. Haswell is the next big thing and will launch about 11 months after IB hits the streets.
 

blckgrffn

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May 1, 2003
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I'm seriously interested in Nehalem if someone is looking to clear their stuff for a no-hassle low price deal.

Even SB (only need the chip in that case). Just sayin' :)

I guess I am looking forward to IVB too? :p I would like a new, highly efficient cruncher for the summer months....
 

Fjodor2001

Diamond Member
Feb 6, 2010
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+1

Not sure why everyone is getting excited about IB and talking about upgrading from 950s and even SBs. Haswell is the next big thing and will launch about 11 months after IB hits the streets.

Why do you consider Haswell "the next big thing"? What amazing improvements are you expecting?

Aren't we expecting 30-50% IGP performance increase, and perhaps 15-20% CPU performance increase going from IB->Haswell? I.e. about the same as the jump from SB->IB?
 

IntelUser2000

Elite Member
Oct 14, 2003
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Why do you consider Haswell "the next big thing"? What amazing improvements are you expecting?

Aren't we expecting 30-50% IGP performance increase, and perhaps 15-20% CPU performance increase going from IB->Haswell? I.e. about the same as the jump from SB->IB?

Actually Ivy Bridge is only 7-10% faster than Sandy Bridge. If its in line with previous increases, Haswell should offer 15-20%. The thing is though I expect only mobile chips will get so much. It's likely the same for iGPU, mobile gain will be better than desktops.
 

exar333

Diamond Member
Feb 7, 2004
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Yeah. Haswell looks like it will be my first true quad-core mobile purchase. With a solid discrete GPU, it should be a winner.
 

Termie

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+1

Not sure why everyone is getting excited about IB and talking about upgrading from 950s and even SBs. Haswell is the next big thing and will launch about 11 months after IB hits the streets.

Agreed - Haswell is the next major advancement. IVB is just a way for Intel to save some money on production costs.

Actually Ivy Bridge is only 7-10% faster than Sandy Bridge. If its in line with previous increases, Haswell should offer 15-20%. The thing is though I expect only mobile chips will get so much. It's likely the same for iGPU, mobile gain will be better than desktops.

In addition to offering only 7-10% greater clock-for-clock performance, early overclocking and temperature benches are not promising: http://www.tweaktown.com/articles/4...re_i7_3770k_and_core_i5_3570k_cpus/index.html

Note that you have to use the arrows to navigate the article - the drop-down menus are borked. Here are the OC results: http://www.tweaktown.com/articles/4...e_i7_3770k_and_core_i5_3570k_cpus/index2.html
Here are the temp results: http://www.tweaktown.com/articles/4...e_i7_3770k_and_core_i5_3570k_cpus/index8.html
 
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Fjodor2001

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Feb 6, 2010
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Actually Ivy Bridge is only 7-10% faster than Sandy Bridge. If its in line with previous increases, Haswell should offer 15-20%. The thing is though I expect only mobile chips will get so much. It's likely the same for iGPU, mobile gain will be better than desktops.

So 7-10% for SB->IB, and 15-20% för IB->Haswell. And that makes IB a paranthesis, and Haswell "the next big thing"? Because Haswell will increase performance about 8-10% more than IB does? Big deal. Will you even notice that? :confused:

For me the "next big thing" would be the jump Intel made going from Netburst->Conroe. But we're not likely to see that as long as AMD (or anyone else) is not competing with Intel in the space for the fastest x86 CPU.
 

Termie

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So 7-10% for SB->IB, and 15-20% för IB->Haswell. And that makes IB a paranthesis, and Haswell "the next big thing"? Because Haswell will increase performance about 8-10% more than IB does? Big deal. Will you even notice that? :confused:

For me the "next big thing" would be the jump Intel made going from Netburst->Conroe. But we're not likely to see that as long as AMD (or anyone else) is not competing with Intel in the space for the fastest x86 CPU.

Seeing a repeat of the Netburst->Conroe jump would depend on Intel's prior generation being a design failure. I don't think we'll see that again for a long time.
 

IntelUser2000

Elite Member
Oct 14, 2003
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(The drop down menus are working fine in Windows 7 64-bit set up with Firefox 11.0)

The results are mildly interesting but I don't trust Tweaktown. Look for example Cinebench R11.5 score for the 2600K. Where do you see a stock 2600K system getting 7.5 points? The iGPU enabled scores end up ~6.3-6.5 while discrete GPU systems are at 6.8-6.9. Way off. Just like this result

http://www.tweaktown.com/reviews/10...board_intel_946gz_chipset_tested/index10.html

GMA 3000 were scoring less than 300 points at other sites yet here it gets 2k.

For me the "next big thing" would be the jump Intel made going from Netburst->Conroe. But we're not likely to see that as long as AMD (or anyone else) is not competing with Intel in the space for the fastest x86 CPU.

We won't see that again. Notice that technology comparisons should always be done peak-to-peak, and that makes Athlon X2 vs Core 2 Duo a better comparison than Pentium D vs Core 2 Duo. In mobile, Core 2's were only 20% faster than Core Duos. Far less impressive isn't it?
 
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Destiny

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Jul 6, 2010
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I gotta get this credit card paid off before I start spending again. :\

April 29th should be a good date and this will be my last upgrade for a year.

@Rvenger:

I see your ASRock Z68 Extreme 3 Gen 3 in your signature paired with a i5-2500k and GTX 680... are you planning to use it for the Ivy Bridge CPU?

How is that Mobo working out for you so far? I'm thinking about getting that Mobo and a GTX 680 too.. Along with maybe an I5-2550k or Ivy i7-3770...
 
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AdamK47

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Oct 9, 1999
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And another one of these threads bites the dust. Anandtech seems to get more and more of these threads as of late. Both in terms of CPU and video card releases. A waste of time I say.
 

Rvenger

Elite Member <br> Super Moderator <br> Video Cards
Apr 6, 2004
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@Rvenger:

I see your ASRock Z68 Extreme 3 Gen 3 in your signature paired with a i5-2500k and GTX 680... are you planning to use it for the Ivy Bridge CPU?

How is that Mobo working out for you so far? I'm thinking about getting that Mobo and a GTX 680 too.. Along with maybe an I5-2550k or Ivy i7-3770...


Lets just put it this way. I got rid of my Asus P8Z68V/Gen 3 for this board. For some reason the 2500k runs cooler, VRMs are practically silent, and I can get a lower voltage overclock out of this board. I am debating whether to get a 2700k or a 3570k. I am kind of put off by the temps that these Ivybridge previews are getting. I guess it will depend if PCI-e 3.0 will be worth it or not.