Hugo Drax
Diamond Member
http://www.bangstyle.com/2012/03/sxsw-homeless-wifi-hotspot/
I guess the Marketing folks failed to do due diligence when coming up with this idea.
Meet Clarence, one of SXSWs 13 Homeless Hotspots. The middle-aged homeless man wears a shirt that reads: Im Clarence. A 4 G hotspot. SMS HH Clarence to 25827 for access. Attendees can use PayPal to use Clarences hotspot. This service is the brainchild of BBH Labs, a marketing agency that suggests that using homeless people as hotspots is the present-day answer to helping the nations homeless.
New York Times reporter David Gallagher blogged: It is a neat idea on a practical level, but also a little dystopian. When the infrastructure fails us we turn human beings into infrastructure?
Critics took to Twitter to talk about the dehumanizing nature of the Homeless Hotspot scheme. The hashtag, #homelesshotspot, began trending on Sunday.
I guess the Marketing folks failed to do due diligence when coming up with this idea.
Meet Clarence, one of SXSWs 13 Homeless Hotspots. The middle-aged homeless man wears a shirt that reads: Im Clarence. A 4 G hotspot. SMS HH Clarence to 25827 for access. Attendees can use PayPal to use Clarences hotspot. This service is the brainchild of BBH Labs, a marketing agency that suggests that using homeless people as hotspots is the present-day answer to helping the nations homeless.
New York Times reporter David Gallagher blogged: It is a neat idea on a practical level, but also a little dystopian. When the infrastructure fails us we turn human beings into infrastructure?
Critics took to Twitter to talk about the dehumanizing nature of the Homeless Hotspot scheme. The hashtag, #homelesshotspot, began trending on Sunday.
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