Is there any difference between mercury and ford

[alphatarget1]

Infiniti is distinctively more luxurious than nissan cars, for instance. I know Lincoln is the luxury brand but where does Mercury fit in wrt to Ford?

 

[sniperruff]

mercury usually comes with more standard features. i haven't seen one in person but my guess would be that the mercury milan would have better interiors than the ford fusion.

 

[zerocool84]

I really think Ford should kill off Mercury. They should just keep Ford and Lincoln.

 

[KDKPSJ]

Well, I have been curious about that as well. Same goes to Dodge/Chrysler..

Maybe because of brand history/image, but I think they should clear up the mess, just like GM did with Oldsmobile. Or at least differencitate them. Why Chrysler 300 & Dodge Charger should compete each other in similar price range? How about Dodge Avenger & Chrysler Sebring?

And Ford's mess must be worse than Chrysler's. They keep making bunch of similar cars with different emblem.

 

[potato28]

Mercury? They don't even sell them up here normally.

 

[xanis]

IMO, they're exactly the same cars. I guess Mercury might come with more standard stuff, but otherwise the vehicles are identical to those of Ford's.

 

[thedarkwolf]

Mercury is only around to help out the Lincoln dealers anymore.

 

[Vette73]

Originally posted by: thedarkwolf
Mercury is only around to help out the Lincoln dealers anymore.

Yep Kinda liek GMC and Pontiac go together a lot so does Lincoln and Mercury. Helps sells at those lots and also pressures the other dealers to deal better.

 

[Zenmervolt]

Ford is the bread and butter brand. It's the brand for blue-collar families.

Mercury was supposed to be a "junior Lincoln"; the brand for someone who hasn't quite reached the point of buying a Lincoln yet, but who is better off than someone who is buying a Ford. They've become an upmarket Ford anymore though.

Lincoln, of course, is the high-end of Ford's range.

ZV

 

[Pacfanweb]

Mercury is only still around these days so Lincoln dealers can have a "lower buck" brand. There really is no difference between Mercury's and Fords now...other than some very slight restyling.

 

[Demon-Xanth]

Styling tastes.

Some people like one, others like the other. Doesn't cost much to make two different front fascias.

 

[thomsbrain]

Judging from their current marketing push, Mercurys are Fords for women.

 

[DomS]

Originally posted by: thomsbrain
Judging from their current marketing push, Mercurys are Fords for women.

I thought the saucy mercury spokeswoman was to appeal to men?

 

[Demon-Xanth]

Originally posted by: DomS

Originally posted by: thomsbrain
Judging from their current marketing push, Mercurys are Fords for women.

I thought the saucy mercury spokeswoman was to appeal to men?

Mercury, the car for guys that really love their cars.

 

[StageLeft]

Who the hell knows, domestics have more damn brands than they do sales.