They're already damn awesome.

(My way of reading the title was, "Is there a better NiMH AA battery than the Sanyo Eneloop?" No, no there isn't.)
And I'd trust their mAh ratings over some of the lesser vendors out there. Based on my own testing, a standard 1700mAh Sanyo AA NiMH held more power than a 2250mAh Powerizer AA NiMH.
Both were drained at the same rate while their voltage was monitored. The Powerizers would drop off sooner than the Sanyo.
I don't know if any standards exist for making those mAh claims. You can get a lot more mAh if you drain a cell very slowly. Draining a cell at a high rate will make its terminal voltage dip down a bit, and it will likely fall below the "dead" threshold sooner.
I've been able to use "dead" AA alkaline cells, unable to run something like a motor or camera, and put them in a digital clock and get another year or so out of them. (Though why anyone would use alkalines in a digital camera is beyond me...or else they have not yet experienced the miracle of low-self-discharge NiMH.

)
Has the Eneloop cell(s) been cycled a few times? NiMH can take a few charge/discharge cycles before they can reach peak capacity.
Concerning Li-ion, for one thing, the terminal voltage of a Li-ion is around 3.7V, while a NiMH is closer to 1.2V. Also, the charging circuitry for a Li-ion is more sophisticated than for NiMH, as an incorrect charge on Li-ion can be worse than NiMH, and they're more sensitive to charging (and discharging) irregularities.