There's only one stick I'm giving out for "Sweetest Day" and it's not completely edible.
In South Carolina, they don't even have Valentine's Day 2 there. I see a bunch of dips running around with presents, flowers, cards, etc.
Stop the madness. Hallmark is a just a sham. Next thing you know they'll make something like Love Day in the summer (Simpsons fans will get this one).
Edit: I'm from Cleveland, no wonder why it's so big up there. Damn made up story to sell more cards.