Yes essentially.
Although replacing a non socketed bios chip is a great deal harder.
that's right. Some of them are soldered to the board; others need only the typical plastic extraction tool, or just a little extra care.
It was once easier to find independent outfits offering the service to custom-flash a particular BIOS version for a particular motherboard and send you the new PLCC chip with a discount for turning in the old one. There was an outfit called "BIOSman." No more.
The last time I did this, I discovered that ASUS would sell the chips pre-flashed for you in support of their boards. What other sources there are, I couldn't say.
Usually, the pre-flashed chip should cost between $12 and $20. I went through some 20 years flashing BIOSes without mishap from a pre-prepared floppy disk, until a flash "didn't take" with a 680i motherboard. Since then, I'd always approached the flashing process with caution, but my problem in 2007 was likely just a fluke, and all board-makers have probably made the process more reliable.
But if you build a new rig with the latest parts, it is likely you will want to flash the BIOS once or more as they work out bugs in the earliest releases.