i know that it is more popular then ever, but is that because of the number of kits available and the relative ease of recent overclocking? ive noticed the gains achieved by overclocking becoming smaller, and this processor generation requiring more than before. furthermore, recent clock speeds are fast enough that even with a substantial overclock, in practical usage, even gaming, the gains wont make the slightest bit of difference. i would hope that future applications would utilize processors better, but the current trend seems to put more emphasis on video cards. i hope the situation changes soon, i miss the old days of overclocking, when it was more about speed gain, and how that actually affected things like frames per second, loading times, and compilation times. now it seems just to be about the bling bling.