It seems like every Asian household that I've been to, there's a bottle of Maggi on the dining table. It must be a pan-asian thing because I've seen it in Japanese, Chinese and Vietnamese households. Curiosity got the best of me so I decided to buy one from a local Japanese market. It looks like soy sauce, tastes like soy sauce, albeit more intense and smoky. Addictive, too. I find myself using it in everything from eggs to pasta. My girlfriend even puts in on her potato scallop. I can't tell what the ingredients are. Everything except the word "Maggi" is in Japanese. I think Nestle makes it because I see that on the label as well. So what is this thing really? Is it soy sauce? Why is it so MUCH more expensive than the other soy sauce? A small bottle of this is almost 3 times the price of a much larger bottle of Kikoman.