My family definitely needs a new car, as we now have 5 full-time drivers with only 3 cars, and one of my friends dad is a sales manager at a local dealership. He told me he could go below invoice, and when I relayed this to my mom she was like that's not a deal, we always get below invoice. As I understand invoice is what the dealership pays for it so supposedly they'd be losing a little bit of money on the transaction, which I highly doubt but i can't really say for sure. She claims to have gotten below invoice on all the cars they have ever purchased, which is a gigantic cadillac, a firebird trans am, mazda minivan, and a lexus es300. I personally think she's wacko and has gotten invoice confused with MSRP, but i've never actually went through the process of purchasing a car.