i think he really screwed up. in the Ali G show, which i have been a big fan of since it first came out in america, the funniest parts of borat were when the person he was talking to said something totally rediculous and stupid. (e.g. "i think they should start a season for jew hunting" or "i dont think the men with chocolate faces could afford to live here." or "i wish we could still have them as slaves", etc.
but, in the movie, it was all about what it shouldnt have been about. it was just silly humor making fun of unreal "kazakh" traditions. sure, it was funny, but really, it was pointless.
for example. what was the point of the part where he "accidentally" went to a bed and breakfast run by a jewish couple, and acted like he was scared sh*tless of them? the whole thing was just staged anyway.
the only thing i can figure, is that the movie was more directed towards the reactions and feelings on the audience, rather than an unsuspecting character. For me, it was just disappointing.
But, I am looking forward to the possibility of a tv show comprised of the hours of unshown footage that he filmed while making the movie. i heard it was a lot, and from the deleted scenes i have seen on youtube, these clips may be up to par with the Ali G show Borat.