With the political consciousness that emerged from the political and social ferment of the late 1960s and early 1970s, blacks no longer approved of the term Negro. They believed it had suggestions of a moderate, accommodationist, even "
Uncle Tom" connotation. In this period, a growing number of blacks in the United States, particularly African American youth, celebrated their blackness and their historical and cultural ties with the African continent. The Black Power movement defiantly embraced
Black as a group identifier. It was a term social leaders themselves had repudiated only two decades earlier, but they proclaimed, "
Black is beautiful".