Is Beats audio the new Monster cables or fatality branded pc BS?

[SAWYER]

I know Beats are over hyped and priced, but I didn't know the hype has spread to computers. I just turned on my 360 and there is a a cheesy as shit HP laptop ad for a Beats branded laptop that takes audio to the next level. The commercial is complete with generic ass cg

*vomits*

http://www.youtube.com/watch?v=iNWvchRM0q0