FWIW a year ago I had zero Apple-branded devices in the house. Now I have an ipad, iphone, ipod, apple TV, so I'm not a hater. However, when I saw that the ipad 3 (sorry, "new ipad") was so recently replaced with the 4th (sorry again, I mean "Ipad with retina display"), I thought it weird. Why discontinue a product so soon? And then now I'm seeing reports that the 5S is going to hit production (maybe...) late this year and full swing production Q1 with a spring roll-out, what's going on? I swear in one article I read that yet another ipad will be out, too. Will this be the new thing: A device update every ~8 months? I can't wait to see what they call the next iPad. For me the device generations will be diluted if they are little more than a few grams lighter or a processor a bit faster (and already the ipad is hugely overpowered for what most people will ever do on it, since virtually all the apps still work fine on an ipad2).