I have very sensitive skin and this used to be a huge problem for me, especially around the front of my neck. There are lots of "standard" recommendations for the best way to shave...only do it after showering, don't use dull blades, follow proper techniques, etc. For me, I found that regular Noxzema shaving cream (white can) is the golden ticket so it's all I use. It's almost impossible to find in B&M stores so I bought a dozen cans online awhile back. I don't put on any after-shave balms or anything right after shaving. However, at the first sign of any irritation, I use after-shave healing lotion from Clinique (for Men) and that does the trick. I usually shave in the mornings, and oddly enough, sometimes the irritation will hit me exactly 24hrs later. But the Clinique stuff works like a charm.